What's the first thing you do in the morning?   And let's be real here. I'm not talking about the influencer morning ritual. You're...

Most marketing advice really really sucks. Had someone (I’ll leave his name out) try to teach me about marketing. He seemed like he knew...

One of the best ways to solve problems is by walking around. Sounds weird. Let me explain. You're a human. So am I. We're designed to...

Let me give you one of the easiest ways to beat any ad. Doesn't cost money. Can implement it immediately. Remember the Jurassic Park...

You need to start doing less. You'll get way more done. By doing less. Allow me to explain. Running a business is overwhelming. We are...

Ever heard of a 'false dichotomy'? I heard about it from one of my professors and it always stuck with me. My brain holds on to the...

AI is the current marketing gospel. Doing things manually is medieval. Can't be doing anything yourself, it's unbecoming.  AI takes care...

In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or power drill and before...

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they teach in business school. And it’s dead...

Want to a know business trick that what works every single time? Every. Single. Time. Simplifying. It's super counter-intuitive. As...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Here’s something I discovered in marketing. Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic...

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about   Why Mass Marketing Doesn’t Work For Small...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...